Roman Kudláček, Creative Director
Creative direction for founders and growing companies.
Brand and product built as one system.
Travel Agency Go2
Travel agency, rebuilt for the way people actually book.
AI Ticket Tagger App
Support tickets, tagged before a human even opens them.
Eurowag
Fuel stations, one system across every touchpoint.
VIF Sunglasses
A sunglasses brand, present wherever its athletes go.
Europe Direct
An EU information network, made to feel local.
Cycling Race Sudety Tour
A mountain race, given a mark worth chasing.
Creative direction for founders.
Years leading creative direction
AIAccelerated exploration, judgment-led decisions
Projects involving Red Bull
Senior point of contact, always
Startups & growing companies
Judgment still leads. AI just moves faster.
What I can do
Creative Direction
Creative leadership that brings strategy, design and communication together - from the first idea to final execution.
Brand Strategy
Clear positioning, compelling messaging and brand foundations that help businesses stand out and grow with purpose.
Brand Identity
Distinctive visual identities built to create recognition, build trust and grow with your business.
Digital Product Design
Intuitive digital experiences for products and SaaS platforms, bringing usability, brand and communication into one cohesive whole.
Creative Consulting
Senior creative expertise to challenge ideas, sharpen direction and move teams forward - without the need for a full-time hire.
I don't build outputs.
I build systems.
Too often, brand, product and communication are treated as separate workstreams. I bring them together, creating connected systems where strategy, design and experience work as one.
Direction
Understanding the brief, challenging assumptions and defining what success looks like before the work begins.
System
Brand, product and communication built as one connected whole. The real challenge isn't creativity - it's making hundreds of decisions without losing sight of the original vision.
Delivery
Bringing the vision to life across channels and touchpoints, with consistency from strategy through execution.
Good work starts with a conversation.
Have a project in mind, a challenge to solve or an idea taking shape? Let's talk.